THE BRAND STORY
WHO IT’S FOR
Players who want a considered court kit with room for personality.
David Caylor created Sigrún in New York in 2021. The name, pronounced “si-groon,” draws on Norse mythology, while the clothes begin with tennis and the repetitive work of playing it. Its range runs from match apparel to hats, socks, and off-court graphics.
An August 2026 identity update sharpened that premise. The new mark interprets the dagaz rune and forms a tennis-net pattern when repeated. Sigrún frames the change around concentration, preparation, and the moment a player becomes absorbed in the game. The FW26 collection carries the new identity; Heritage groups pieces with the earlier branding.
Reviewed September 2026 · Facts sourced from the brand's official site.







