Boast: a 1973 tennis original deciding what deserves another set.

A revived American tennis label pairing short match shorts, tipped polos, and a famous maple leaf with a more modern court chapter.

WHY WE LOVE IT

Real tennis heritage, with the mischief intact.

Boast products selected by Park Tennis · Images courtesy of Boast.

WHY PARK TENNIS CHOSE IT

Heritage brands can survive as logos long after the original attitude disappears. Boast has a sharper inheritance: a 1973 tennis label built around irreverence, competition without ego, and a Japanese maple leaf that was never trying to be polite. We chose the relaunch because tennis could use that mischief again. Bring back the short. Keep the ego out.

Heritage brands can survive as logos long after the original attitude disappears. Boast has a sharper inheritance: a 1973 tennis label built around irreverence, competition without ego, and a Japanese maple leaf that was never trying to be polite. We chose the relaunch because tennis could use that mischief again. Bring back the short. Keep the ego out.

Where to start

Apparel

4-Inch Tipped Match Short

The shortest route into Boast's archive, and still a real piece of court clothing.

Read the recommendation →

Apparel

1983 Tipped Pique Polo

A heritage polo that lets the maple leaf and tipped collar do the talking.

Read the recommendation →

THE BRAND STORY

An irreverent 1973 tennis label returns to the court.

WHO IT’S FOR

Players who want real tennis heritage with some irreverence left in it.

Boast dates to 1973 and is recognized by its Japanese maple leaf, tipped piqué, and a version of American tennis style that was always less obedient than the country-club uniform around it.

The current relaunch combines archive-minded polos and shorts with technical court pieces and player partnerships. The editorial interest is stewardship: what stays, what changes, and whether the attitude remains earned.

Reviewed August 2026 · Facts sourced from the brand’s official site.

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