THE BRAND STORY
WHO IT’S FOR
Recreational players who want racquet storage without tournament luggage.
Amye Kurson founded Ame & Lulu in 2003 after seeing a lack of stylish, practical women’s golf accessories. The company later expanded into tennis, travel, pickleball, and everyday bags.
Tennis is a product-utility chapter rather than the origin story. That is fine. The racquet totes and backpacks show sustained attention to the small frictions of a recreational player’s weekly routine.
Reviewed August 2026 · Facts sourced from the brand’s official site.



